Maxitech is thrilled to announce a significant milestone in our journey: the launch of our investment fund, accompanied by a fresh new logo and website. This rebrand marks a pivotal shift in our mission to revolutionize the enterprise AI landscape.

Our new brand identity reflects Maxitech’s commitment to driving enterprise innovation through AI. The revamped website enhances user experience, making it easier for startups and venture capitalists to connect with us and explore our offerings. Last – but certainly not least – our partnership with entrapeer brings unparalleled opportunities for startups to gain early feedback and validation from large enterprise clients.

All of these initiatives converge to advance our mission of bridging the gap between trailblazing AI startups and industry-leading enterprises. With the launch of Maxitech 2.0, we aim to foster a robust ecosystem where innovation thrives and AI drives unprecedented efficiencies in enterprise operations.

In this blog, we interview the team to understand the context for this pivot and the path forward.

Why the Pivot?

For the past seven years, Maxitech has been at the forefront of forging successful enterprise-startup partnerships through our white-glove corporate innovation services. However, there was a crucial element missing: investment.

As Burak, our CEO, explains, “In the past, we would invest months of intensive research and strategy into shortlisting the most innovative and qualified startup partners for our enterprise customers. But if a customer opted not to pursue a project with a promising startup, we had to shift focus and move on to the next pilot. Now, we can partner with startups directly and help bring their revolutionary products to life.“

This pivot is a natural progression in response to the evolving needs of the market. By launching our investment fund and revamping our brand, Maxitech aims to better serve the dynamic needs of startups and enterprises alike. What’s more, this pivot embodies our ongoing commitment to building better mousetraps.

As Ali, our Head of Corporate Innovation, puts it, “Since Maxitech was first founded in 2016, we have reinvented the way we do things multiple times. In 2022, we disrupted ourselves by founding entrapeer, a platform that exponentially scaled enterprise-startup matchmaking and market research operations by 100x. This recent pivot is a natural extension of our ongoing efforts to partner with startups and invest in the emergent tech reshaping our world.”

Why Enterprise AI?

Our investment thesis focuses exclusively on enterprise AI – that is to say, AI-powered software solutions designed for enterprises – for two reasons.

First, Maxitech is uniquely positioned to revolutionize this sector thanks to our deep knowledge of enterprise operations. As Baran, our Partner leading the investment arm, states, “AI is the newest technology paradigm. Every business process, service, or product is open to improvements through AI. We know the technology and understand enterprise needs – not to mention, roadblocks – better than anyone. We will continue to drive innovation across the world’s leading corporations by matching them with qualified startups solutions in the new AI era.”

Second, our strategic approach is tailored to foster rapid growth and technological advancement within enterprises. Beyond our decades of corporate innovation experience, Maxitech’s affiliation with İşbank and Softtech provides unparalleled resources and opportunities for startups, especially those in under-resourced countries.

Burak notes, “We believe the gap between developed countries who invent these AI technologies and the rising tech hubs that stand to benefit from their adoption will only increase in the future. We want to democratize the AI revolution by making it accessible from emerging countries.”

Ali emphasizes, “We are 100% sure that AI technologies will transform every enterprise in every industry. It’s only a matter of time. However, many startups are jumping on the AI bandwagon and making false claims. This investment fund is Maxitech’s way of championing the true pioneers who will contribute to the global technological landscape.”

What Sets Maxitech Apart

Maxitech stands out in the venture capital landscape through our unique ability to source qualified enterprise leads and penetrate new markets. We provide much more than just capital; we inject funds into early-stage startups and offer guidance to help them accelerate and scale their operations.

Ali elaborates, “Unlike traditional Venture Capital professionals, we have engineering backgrounds. We have all worked with Artificial Intelligence at some point in our careers, so we have a deeper technical understanding than most people who are investing in this space right now.”

Additionally, we help startups find their ideal customers and improve their products through our design partners. As Baran notes, “The success of a startup relies on building the right product for the right customer. With our connections to large enterprises in different industries, we can provide meaningful connections to our portfolio startups, either as customers or design partners.”

The Entrapeer Advantage

We founded entrapeer because we recognized the pitfalls of relying on human effort for research and consultation services long ago.

Entrapeer’s AI-powered insights engine – entramind – accelerated Maxitech’s consultancy services to a pace never imagined possible. Now, entrapeer users can create custom market research reports on emergent technologies in mere minutes.

We soon realized that startups stood to benefit tremendously from this democratization of data through AI. Through entrapeer, our portfolio startups receive real-time market intelligence and competitor analysis, helping them stay ahead of the curve and refine their strategies based on real-world feedback. This partnership allows startups to gain early feedback, pilot opportunities, and access to our extensive network of enterprise clients.

Ali highlights, “We’re here to help startups with exceptional products perfect their offering, understand their enterprise customers better, and close deals with leading companies faster. We also provide a ‘proving ground’ in an error-tolerant environment compared to real-life scenarios where they would be trying to close deals with a skeptical audience.”

Looking Ahead: Revolutionizing Enterprise AI Together

As we look to the future, Maxitech envisions AI’s transformative impact on the enterprise technology ecosystem. Our upcoming initiatives are aligned with our goals of driving innovation and growth, positioning us as a pivotal force in enterprise AI. We invite startups and venture capitalists to engage with our new website, explore partnership opportunities, and join us on this exciting journey.

Maxitech is more than just a source of capital; we are strategic growth partners who deeply understand the challenges startups face in finding qualified enterprise customers, testing their products, and scaling their services.

Our mission is to bridge the gap between pioneering startup solutions, AI technology, and global enterprise needs, accelerating the digital transformation of industries and enhancing human life through smart, scalable, and sustainable solutions.

Join us as we chart the course for enterprise AI and drive the future of innovation together.